It's interesting how fast the industry adapts to privacy demands. The move to MMM like Meridian is smart. What if AI models get so good at aggregated predictions that detailed individual tracking becomes completely unnecesary, even for personalized campaigns? Makes you think.
Hey, MMM is not new 🙂 Meridian exists for some years already, even before AI. It's pure Machine Learning and Bayes' Theorem. At the moment I don't see how AI can be used for this specific use cases. I hope I was able to answer you question! Thanks 🙏
It's interesting how fast the industry adapts to privacy demands. The move to MMM like Meridian is smart. What if AI models get so good at aggregated predictions that detailed individual tracking becomes completely unnecesary, even for personalized campaigns? Makes you think.
Hey, MMM is not new 🙂 Meridian exists for some years already, even before AI. It's pure Machine Learning and Bayes' Theorem. At the moment I don't see how AI can be used for this specific use cases. I hope I was able to answer you question! Thanks 🙏